I receive unsolicited advertising — what now?
GDPR Art. 21(2) = absolute right to object to direct marketing. One written request = stop. No "are you sure", no delay.
Unsolicited advertising via email, post, phone, SMS, or personalised ads. Strongest right in GDPR: Art. 21(2) — direct marketing objection is absolute. No balancing, no "one last email", no retention pop-up. Per channel: Email: unsubscribe link at bottom (required Art. 13). One click = unsubscribed. Doesn't work? letter generator (€9.99) + AP complaint. Phone: opt-in regime since 2021 — cold calls prohibited without prior consent (Tw 11.7). Report to ACM. Post: No/No or No/Yes sticker on mailbox + Postfilter.nl. SMS: STOP-reply to sender + ACM on continuation. Personalised ads: cookie settings + right to object at platform. Fine risk for business: 4% global turnover on continued ignoring.
Step by step
Unsubscribe link or STOP-reply
First action via standard unsubscribe (link in email, STOP-SMS). One click = stop.
Written objection
On continued sending: written demand via letter generator.
ACM report + AP complaint
For telemarketing → ACM. For email/post → ACM AND AP in parallel.
Sources
🔎 Common search variants
Recognise your own search? Our answer above covers these too.
- “unsolicited advertising stop”
- “spam unsubscribe”
- “direct marketing opt-out netherlands”