Portrait right claim — template for commercial misuse (Dutch Copyright Act Art. 21)

See our article Portrait law for full explanation. When to claim? Photo in ad, product packaging, marketing content, sponsor poster, embedded in commercial video. Three-layer route: (1) Demand letter to advertiser + commissioner + executing agency (all three jointly liable) — 14-day deadline. (2) GDPR Art. 17 erasure request in parallel. (3) On refusal: preliminary injunction for stop + penalty + advance damages. (4) Full proceedings for complete Cruijff compensation (€500-€25,000+ depending on visibility). Template elements: your identification, specific use (location + date), evidence of right, compensation claim (reference to model-contract rate + upward correction), removal deadline, complaint route AP for GDPR aspect. Use our tooling: combine our erasure request (€9.99) with portrait-right basis. For complete pack (4 letters): GDPR rights pack €29. For influencer misuse specifically: see influencer client photo rules.